Facebook revenue is rising thanks to ads and an increase in the number of active users - Niroka Tech

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Wednesday, February 27, 2019

Facebook revenue is rising thanks to ads and an increase in the number of active users



Facebook has announced its financial results for the fourth and final quarter of 2018, an increase in the number of users and revenue. The company also announced an increase in the number of users annually as well as revenues thanks to its advertising services mainly.

The company generated revenue of $ 16.9 billion in the fourth quarter of 2018, up 30 percent from the fourth quarter of 2017 and an annual profit of $ 55.8 billion in 2018, compared with $ 40.6 billion in 2017, an increase of 37 percent.

Facebook posted a net profit of $ 6.9 billion in the fourth quarter of 2018, up 61 percent from the same period a year earlier. Net income for the year was $ 22.1 billion in 2018, an increase of 39 percent from 2017 to $ 15.9 billion.

In terms of network activity away from profits, it reported 2.15 billion active daily users during December 2018, an increase of 9% over the same period of the previous year. The number of active users per month was about 2.32 billion at the end of December 2018, an increase of 9% The year before.

Facebook said its revenue from phone ads accounted for about 93 percent of total advertising revenue, which is the company's main profit stone, 89 percent higher than fourth-quarter revenue in 2017.

There are 2.7 billion active users per month on Facebook, Instagram and Wassab, while there are about 2 billion people use the services of the company on a daily basis, according to the statement

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